The practice of public relations and public varies throughout the world. Regardless of cultural differences from one country to another, all Rotary clubs have audiences with whom they should communicate, including the media, local government officials, the business community, civic leaders, and other organizations, as well as qualified prospective members and people directly affected by Rotary service projects. Developing a message for these audiences and finding an appropriate way to deliver it is public relations in action.
The District 6460 Public Relations chair, Allen Stare is offering to visit your club meeting and provide a program on “Telling Our Story”. This is the focus on the use of the new Rotary brand for getting the message to the public about our organization. Please contact Allen at his email address: firstname.lastname@example.org.
Public relations efforts are vital to Rotary’s continued growth and service. Creating a positive image for Rotary is the responsibility of every Rotarian, both locally and globally. Rotary founder Paul Harris said it himself: “In the promotion of understanding, it is important to reach large numbers, non-Rotarians as well as Rotarians, and you cannot reach large numbers privately.” The Public Relations team continues to improve our efforts and outreach to ensure that you get the resources you need in a format easy to understand.
RESOURCES FROM ROTARY INTERNATIONAL
- Public Relations Overview (Don’t miss the helpful links on the left-side tab)
- Download Resources (one of those helpful links, with press release templates, etc)
- Logos and Emblems (Wheel, annual themes, Polio and other special programs)
- Sign up for the bi-weekly PR Tips e-newslette
RESOURCES FOR YOUR CLUB WEBSITE OR POTENTIAL MEMBERS
About Rotary (includes “This is Rotary” video)
Allen Stare, Public Relations/Public Image Chair