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Public Image

The practice of public relations varies throughout the world. Regardless of cultural differences from one country to another, all Rotary clubs have audiences with whom they should communicate, including the media, local government officials, the business community, civic leaders, and other organizations, as well as qualified prospective members and people directly affected by Rotary service projects. Developing a message for these audiences and finding an appropriate way to deliver it is public relations in action.

The District 6460 Public Image Committee Members, Trent West and Tiffany Mathis are offering to visit your club and provide a program on promoting your club’s public image.  The focus of this presentation is on the use of the new Rotary Brand Center ( to increase the awareness in your community of the amazing service your club provides, as well as build general awareness of Rotary International. Please contact Trent by email at and Tiffany by email at if you would like one of them to visit your club.  If you would like the Public Image PowerPoint Presentation, please request it.

Public relations efforts are vital to Rotary’s continued growth and ability to provide much needed service. Creating a positive image for Rotary is the responsibility of every Rotarian, both locally and globally. Rotary founder Paul Harris said it himself: “In the promotion of understanding, it is important to reach large numbers, non-Rotarians as well as Rotarians, and you cannot reach large numbers privately.”  The Public Image team continues to improve our efforts and outreach to ensure that you get the resources you need in a format easy to understand.   Below is one of the videos that can be found in the Rotary Brand Center that is ready for anyone to use in their public image campaign:


  • Logos, Images, and Overlays
  • Radio Ads
  • Video Ads with and without sound
  • Brochures and Banners

District 6460 Public Image Committee Contact Information:

Trent West, Public Image Committee Chair

Tiffany Mathis, Public Image Committee Member


District Newsletter – “4-Way Today”

District Events

Peace and Conflict Prevention/Resolution Month
Feb 4th - Feb 29th 2020
More info

Rotary Leadership Institute - D6490 - Decatur IL
February 29th 2020
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Zones 30-31 WEBINAR Top Tips for Rotary Club and District Web
March 2nd 2020
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Midwest PETS
Mar 6th - Mar 8th 2020
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District Team Training Seminar (DTTS)
March 21st 2020
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Rotary Leadership Institute - D6460 - Springfield IL
March 28th 2020
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ARCED Execs to Rotary International Headquarters
Apr 8th - Apr 9th 2020
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DCO (District Communications Officer) quarterly meeting
April 9th 2020
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Rotary Leadership Youth Academy (RYLA) 2020
Apr 17th - Apr 19th 2020
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District Assembly
April 25th 2020
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