The practice of public relations varies throughout the world. Regardless of cultural differences from one country to another, all Rotary clubs have audiences with whom they should communicate, including the media, local government officials, the business community, civic leaders, and other organizations, as well as qualified prospective members and people directly affected by Rotary service projects. Developing a message for these audiences and finding an appropriate way to deliver it is public relations in action.
The District 6460 Public Image Committee Members, Trent West and Tiffany Mathis are offering to visit your club and provide a program on promoting your club’s public image. The focus of this presentation is on the use of the new Rotary Brand Center (https://my.rotary.org/en) to increase the awareness in your community of the amazing service your club provides, as well as build general awareness of Rotary International. Please contact Trent by email at firstname.lastname@example.org and Tiffany by email at email@example.com if you would like one of them to visit your club. If you would like the Public Image PowerPoint Presentation, please request it.
Public relations efforts are vital to Rotary’s continued growth and ability to provide much needed service. Creating a positive image for Rotary is the responsibility of every Rotarian, both locally and globally. Rotary founder Paul Harris said it himself: “In the promotion of understanding, it is important to reach large numbers, non-Rotarians as well as Rotarians, and you cannot reach large numbers privately.” The Public Image team continues to improve our efforts and outreach to ensure that you get the resources you need in a format easy to understand. Below is one of the videos that can be found in the Rotary Brand Center that is ready for anyone to use in their public image campaign:
SOME OF THE ROTARY BRAND CENTER RESOURCES:
- Logos, Images, and Overlays
- Radio Ads
- Video Ads with and without sound
- Brochures and Banners
District 6460 Public Image Committee Contact Information:
Trent West, Public Image Committee Chair
Tiffany Mathis, Public Image Committee Member